Sitecore China Solution

Boost & Maximize Your Digital Presence in the China Market

Expanding into the China market is essential for global growth, and localizing your website is a critical step to achieving success. A culturally relevant and regulation-compliant online presence builds trust, enhances customer experiences, and ensures your content resonates with the local audience. Given the unique regulations and user behaviors of China’s digital ecosystem, implementing the right strategy can save resources and optimize user engagement.

QEdge is your trusted partner in overcoming these challenges, providing seamless and efficient solutions tailored to the complexities of the China market. With its globally robust and China-ready features, Sitecore is the ideal platform for establishing a strong international presence. Leveraging QEdge's proven experience, you can unlock Sitecore's full potential and confidently navigate the China market.

Potential Challenges

01.
Digital Landscape in China
The digital infrastructure in China is distinctive and complicated. Engaging with the Chinese digital market presents distinct challenges compared to other regions. With a vast user base of 1 billion internet users, the competition for capturing attention is intense. It is essential to adhere to best practices consistently over time.
02.
Search Engines and SEO Practices
Google is inaccessible in China. Instead, Baidu, Sogou, and Qihoo360 dominate the search landscape. Although they have similarities with Google's search mechanisms, they possess notable differences. For example, Baidu's algorithm is more adept at indexing websites that utilize Chinese characters. 
03.
Compliance with Chinese Regulations
The Chinese digital sphere is subject to strict regulations, including the Personal Information Protection Law (PIPL). Without proper registration within China and an ICP license, and without adhering to the PIPL, the scope of your marketing initiatives is severely constrained.
04.
Social Media Platforms in China
Post LinkedIn's exit from China in 2021, access to all leading international social media platforms has been blocked within the country. China boasts a variety of local social media platforms. For B2B engagement, WeChat, Zhihu, Bilibili, and Xiaohongshu are dominant. 
05.
Localization of Visual Content
The composition of Chinese visual content diverges from that of English content. Merely swapping English content with Chinese within the existing layout falls short of an effective solution.
06.
Technical Infrastructure
A multitude of websites that are hosted outside China face issues of inaccessibility or slow performance and often have low rankings on Chinese search engines. To effectively deploy your digital assets, it is necessary to establish a server environment within China and utilize a locally hosted domain.

FAQs

1.Does Sitecore work in China?
Absolutely. Websites built with the Sitecore work well in China. Some websites (e.g Google) may be inaccessible in China. However, we can find the alternative or replacements for each blocked site to adapt to China market.With over 16 years of experience, QEdge has been providing professional Sitecore services to many Fortune 500 Companies, industry leaders, and well-known brands – Cochlear, United Imaging Healthcare, Shangri-La, Suez, Lionsgate, and Geely to name a few with Sitecore DXP products and solutions.


2.What is a .cn domain name and is it necessary?
The .CN domain is a country-specific top-level domain (ccTLD) that signifies websites originating from mainland China. Given the vastness of China's user base and market potential, the .CN domain has become one of the globally prevalent domains, with more than 20 million registered instances. For businesses aiming to make a significant impact in the China market, securing a .CN domain is highly recommended.

FAQs

3.What is PIPL and why is it important for businesses operating in China?
The Personal Information Protection Law (PIPL) is a comprehensive data privacy law in China that regulates the collection, use, storage, transfer, and processing of personal information. It has significant implications for businesses operating in China, as it imposes strict requirements on data security, consent, cross-border data transfers, and data subject rights. Non-compliance can lead to severe penalties, including fines and operational disruptions. 

4.What is ICP and is it essential? 
Commonly referred to as a 'Bei' an' in Chinese, an ICP filing is mandatory for all websites hosted within China. Obtaining an ICP license is necessary for any website hosted within China.We can assist with the application and renewal process for the ICP License required for websites hosted in China. Our team of experts can guide you through the complex application process and ensure that your website meets all the necessary requirements for compliance with local regulations.
End-to-end Sitecore China Solution

Explore the pioneering China Web Compatibility solution offered by QEdge. Subsequently, expand your reach by integrating with our trusted and experienced experts.

Strategic Planning
As a trusted Sitecore Solution Partner, we specialize in strategic planning for the China market, seamlessly integrating it into your global DXP strategy. Our expertise ensures your China market approach aligns with your broader digital vision, enabling you to build a localized presence that drives long-term success.
Website Evaluation
Initiate with an evaluation of the website intended for localization, locating any potential conflicts with China's digital ecosystem (e.g., YouTube/Vimeo videos) and seeking alternative solutions that are compatible with Chinese standards.
Design Customization
The interface and design layout are enhanced to better suit the preferences of Chinese users, with the selection of suitable Chinese web fonts and relevant key visuals, all while maintaining the essence of the global brand identity across various devices.
Chinese Hosting and Compliance
For a website's presence in China, it is essential to secure a Chinese domain, host the site on a server within China, and acquire an ICP license. Registration for an ICP license necessitates a business establishment in China. Additionally, it is advisable to implement a CDN and secure the site with an SSL certificate.
Website Construction and Enhancement
Based on the specific requirements, it may be more efficient to construct a new website for China using the refreshed design or to merge the design into an existing global website template. In either scenario, the site should be fine-tuned for security, user accessibility, and performance, and synchronized with your third-party marketing tools.
Localization of Content
Once the website areas designated for localization to China are chosen, the content must be localized to the Chinese audience, ensuring that technical jargon and the tone are appropriate for your sector and target demographic.
Search Engine Optimization for China
With the website content uploaded and a Baidu analytics account established, the site is then refined to rank optimally on Chinese search engines.
Launch & Ongoing Support
The website is moved to the live production server, followed by a final series of quality checks. Post-launch, we offer ongoing support for your team with content refreshes and technical upkeep, ensuring the website stays current, responsive, and secure.
Why QEdge? 

Leverage QEdge's end-to-end China localization solutions to navigate complex regulations, engage Chinese audiences, and drive global growth. ​

Tailoring for Chinese Consumers
Implement a highly customized Sitecore solution tailored to the unique preferences and behaviors of Chinese consumers. Leverage Sitecore's personalization capabilities to deliver targeted content and experiences.
Ensuring Regulatory Compliance and Data Privacy
Ensure full compliance with the PIPL and obtain the necessary ICP license. Utilize Sitecore's data management features to securely collect and manage user data in accordance with Chinese regulations. Implement robust data privacy measures to protect user information.
Certified Sitecore Team
Our team of Sitecore MVPs and certified professionals is committed to leveraging cross-functional expertise to drive innovation and secure the success of our clients' digital strategies.
Leveraging Search and Social Media Platforms
Optimize the Sitecore solution for Baidu, Bing, and other major Chinese search engines. Integrate with popular Chinese social media platforms like WeChat, Weibo, and Zhihu to expand reach and engagement.
Localizing Content for the China Market
With QEdge's proven approach and Sitecore's robust capabilities ,we can create visually appealing and culturally relevant content for the China market. Work closely with local design teams to ensure that content aligns with Chinese aesthetic preferences.
Comprehensive Digital Solutions
QEdge delivers customized, comprehensive go-to-market solutions that address our clients' unique needs and drive their success, with expertise in strategic consulting, website design & development, digital marketing, data analytics and insights, and cybersecurity.

TESTIMONIAL


QEdge's implementation for Cochlear China has enhanced brand awareness and omnichannel engagement. QEdge has effectively addressed our core demands with practical, expert-driven solutions. The team's passion and dedication, have been crucial in ensuring a seamless website launch and significantly improving the user experience of our Chinese website.

— Hansen Lv, IT Director, Cochlear China

Technical Advantages and Scalability
Hosting & Operation
ICP Registration
Global Compliance
Localisation Strategy planning
Baidu SEO
Payment
PIPL
WeChat Official Account Integration
Translation and Proofreading
Data Security
Performance Optimisation
Marketing and Branding
Social Media Operation
Monitoring
24/7 Operation & Maintenance
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